wealth

Images of the wealthy and the poor men/women are determined by different factors. We are often prone to think that communist ideology had imposed their axiological polarization in which the poor is appreciated positively and the wealthy was anathemized. Nevertheless, similar approach is much older, it is fundamental for Christian doctrine, especially for Orthodoxy. Hence similar polarization could be traced in other Balkan Christian cultures that were less infected by communist ideology. Some scholars are inclined to connect the notions of wealth and poverty in Balkan cultures with the prolonged absence of “own” nobility and with some peculiar forms of rural community as “zadruga”.

 Starting from such general premises this paper offers an overview of some representative images of rich men and poor men in Bulgarian culture, in some cases looking for parallels in other Balkan and East-European texts. Cinderella plot and the story about the abducted treasure as element of Bulgarian national mythology are some of the focuses of the study. The observations lead to the general conclusion that the discourse that idealize poverty and satirize wealth was dominant not only for 19th century.